Brand Voice2024
Meridian Health
From clinical to human — a full brand voice overhaul
+34% patient acquisitionYoY growth
"We sound like a hospital, not a healthcare partner. Fix it."
CopywriterPortfolioSenior Copywriter·Est. 2014
Words that sold $47M last year.
Brand voice · Product launches · UX copy · Long-form
Three monitors. One red pen. Zero filler.
40+campaigns launched
12brand voices built
$47Min attributed revenue
9yrsin the industry
Brand Voice·Product Launch·UX Copy·Campaign Concepting·Long-Form Editorial·Email Sequences·Naming & Taglines·Conversion Copy·Brand Voice·Product Launch·UX Copy·Campaign Concepting·Long-Form Editorial·Email Sequences·Naming & Taglines·Conversion Copy·
Selected Work · 2021–2024
The desk, unedited.
Product Launch2024
Kova App
"The first productivity app that admits you're tired."
2.1M downloadsfirst 90 days
Launch copy for Series A fintech-adjacent wellness app. 6-week runway.
Campaign2023
Farrow & Rowe
A furniture campaign that made people cry. On purpose.
$8.2M revenueQ4 alone
Premium home goods. New market. Zero brand equity. Go.
"I've worked with 30+ freelance writers. None of them made me feel like the brief was already half-written when I sent it."
UX Copy2023
Clearpath Finance
Turning rejection emails into retention moments
61% retentionpost-rejection
Loan denial copy that keeps users in the funnel instead of abandoning.
Long-Form2022
Groundwork Studio
The 10,000-word essay that became a brand manifesto
3 national pressfeatures earned
Architecture firm needed thought leadership. Delivered culture-defining prose.
Email2022
Vessel Coffee
7-email welcome sequence. 71% open rate. No tricks.
71% avg open rateacross sequence
DTC coffee brand. Churn was high. Subscribers felt like strangers.
"We needed someone who could disappear into our brand and come out speaking our language. That's exactly what happened."
Naming2022
Undisclosed VC
Named 11 portfolio companies in one quarter
11/11 approvedzero revisions
Post-acquisition sprint. 11 brands. 6 weeks. All needed to ship.
Campaign2021
Halo Electric
"Charge less. Go further." — the EV tagline that stuck.
$18M Series Braised post-launch
EV startup. Crowded market. Needs one line that owns the category.
Process
How it actually works.
You send the brief
Three fields. No deck required. A paragraph about the fire is enough to start. I read everything before we talk.
Step 01
You send the brief
Three fields. No deck required. A paragraph about the fire is enough to start. I read everything before we talk.
Step 02
I ask the questions no one else asks
A 45-minute kickoff. I want to know what you tried before, what failed, and what you're afraid the copy might say.
Step 03
Drafts arrive with reasoning
Every draft comes with a short note explaining the strategic choices. You're not just reading copy — you're seeing the thinking.
Step 04
One round of revisions, then it ships
I don't do endless rounds. If draft two isn't right, we diagnose the brief, not the copy. Fast. Decisive. Done.
The Brief
Send Me Your Brief.
No PDF. No deck. Three fields. If you know what the fire is, describe it. I'll know if we're a fit within 24 hours.
24hr response guaranteed
NDA available on request
No spec work, ever